Monday, December 13, 2010

Dangers of Hype

It's a common practice to see a movie trailer and say, "Hey I wanna see that," problem is, we no longer say that simple phrase, but rather, "That movie is going to be amazing!" We make up our minds about the movie in question from the trailer, and it is getting even worse, with many (mostly fanboys) heaping huge amounts of praise on a movie before they even start filming, just purely based on the talent involved. This is where we begin to see the dangers of overhyping in today's filmatic society.

I'll admit, I've been a victim to overhyping movies, but what's gotten me thinking about this is just how I've seen over the past year, fanboys, or even critics, say that a certain movie in question is going to be the greatest movie ever, without having seen a single frame of footage, and that rubs me the wrong way. Movies like Avatar, Tron: Legacy, or even artsy fare like Terrence Malick's upcoming The Tree of Life, have inspired many to already review the movie in their heads, and I can't say I haven't done that before. That's why I was disappointed this past Summer with Inception, I was expecting so much more from all of the hype than it actually delivered. Sometimes there is no way that any movie could ever live up to such expectations, and it's there that the "Dangers of Hype" are.

We need to, as moviegoers, get back to saying, "I wanna see that," rather than saying, "That movie is going to be amazing!" To be honest, I'd rather enjoy a movie than be disappointed, and if what it takes to ensure that the movie doesn't fail to meet my own ideas of perfection is to accept the possibility that it may not be the best movie ever, then I've succeeded as a moviegoer. Regardless, if it looks or sounds interesting, I'll see it, but I wont review it till after, not before.

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